B2B SaaS · 2025
Northwind — Onboarding rebuild
Activation fell 18% after a feature push. Re-architected onboarding around a single defensible decision per step.
UX ResearchInformation ArchitecturePrototyping
Figma · Maze · NotionView Case Study
Available for select projects · 2026
Hi, I'm Suraj, a UX Designer
And a Strategic Communication student based in Latvia, designing clear, intuitive digital experiences by combining UX thinking, strategic communication, and visual clarity.
- Years
- 3+
- Shipped
- 8+
- Based in
- EU
UX DESIGNER · EUROPE · SURAJ SAHU
UX StrategyInteraction DesignDesign SystemsAI-assisted WorkflowsStrategic CommunicationPrototyping
UX StrategyInteraction DesignDesign SystemsAI-assisted WorkflowsStrategic CommunicationPrototyping
About
I work at the intersection of strategy, interface craft, and emerging tools — translating ambiguous problems into calm, confident product decisions.
Trained in visual design and shaped by years of shipping product, I treat UX as a communication discipline first. My work tends to start with stakeholder alignment, an audit of constraints, and a small set of well-defended principles — long before pixels.
Lately, I'm investing serious time into AI-assisted design workflows: using generative tools to compress research synthesis, draft information architecture, and accelerate prototyping — while keeping a critical eye on what AI gets wrong.
*
"Clarity isn't a style — it's the result of every decision you didn't make for decoration."
Selected Work
A small number of projects, chosen for the depth of decision-making behind them.
Healthcare · 2024
Linde Health — Patient companion
Designed a calm, accessible mobile experience for chronic care, balancing clinical accuracy and emotional weight.
MobileAccessibility
Figma · PrincipleView Case Study
Platform · 2024
Halo — Multi-brand design system
Unified four product lines under one tokenised system; cut design-to-dev handoff time by 38%.
Design SystemTokens
Figma · Tokens Studio · StorybookView Case Study
Fintech · 2025
Atlas — Analytics workspace
Replaced a 200-screen legacy dashboard with a focused, query-first interface for non-technical operators.
Enterprise UXData viz
Figma · Framer · LovableView Case Study
§
"The best AI work happens when the prompt is treated like a brief, and the output like a first draft."
AI Experiments
Building a critical practice around AI-assisted design.
An evolving lab of small experiments using Lovable AI, generative UI, and prompt-driven prototyping — paired with honest evaluation of where AI helps, and where it quietly degrades the work.
Lab 04 · Generative landing page audit02:14
Before — AI draftv.1
Generic hero, decorative gradients, unclear primary CTA, weak hierarchy.
After — refinedv.2
Single decisive CTA, tighter type scale, removed visual noise, restored grid.
Prompt as design brief
Treating prompts like creative briefs — constraints first, intent second, references third — produces sharper outputs than open-ended requests.
Before / after critique
Generated UI is a fast first draft, never a final. Most of my time is spent removing decoration and tightening hierarchy.
Workflow notes
Lovable + Figma round-trips compress IA, copy, and visual exploration into days, not weeks — when paired with strict design tokens.
Skills & Tools
A focused toolkit, used with intent.
UX
01User researchDiscovery workshopsInformation architectureJourney mappingUsability testing
UI
02Visual systemsTypographyMotionAccessibility (WCAG)Editorial layout
Prototyping
03FigmaFramerPrincipleHTML / CSS
AI Workflows
04Lovable AIPrompt engineeringGenerative IASynthesis with LLMs
Tools
05FigmaFramerLovableWebflowChatGPTNotionLinear
Contact
Have a problem worth thinking about?
I'm currently open to senior product design roles and selected freelance work across Europe. The best briefs are the unclear ones.
Download CV (PDF)